What's Next?

What’s Next? 

Existing Market:  

1.      The Customizer Idea has been used for other weight loss programs but not in retail. Because it is new to the retail world, it will need some getting used to by our future customizers.

2.      Interviews:

l   Heaven stated that she believes instead of offering gowns that we should offer undergarments as well. Plus size women would love to have undergarments like Victoria Secret offers but they usually don’t have some for bigger women.

l   Ashley thinks we should have a segment that we monthly speak to plus size women so they can give their input of what they want to see the INDUSTRY offer.

l   Tracy believes that we should make sure the store screams plus size but very couture and we should conduct more research by going out into all communities and request what they like in fashion and what they can afford. She also stated that we should start a store for women who can’t afford our gowns and mini store for younger plus size girls.

3.      I believe their feedback made sense and had points. I believe they will better my business opportunity. My favorite feedback was Heaven because some women have trouble areas and need undergarments that can be tailored to them. I believe it would be beneficial as well  to go out into communities and figure out what they would prefer to pay.

New Market:

1.      My existing market does target plus size women but we would also like to target plus size men. Similarly, to the issues that plus size women face today, I believe plus size men lack a variety of formal wear. Although their issue is simpler to solve, there still is an issue.

2.      I believe it will contribute value to my venture concept because it can add a Him and Her aspect. Plus size couples can shop together and can expand the Industry into chain stores eventually becoming a household name nationally and internationally.

3.      Interviews

l   Beaudouin is my father and I spoke to him about his issues with buying formal wear since he was a bigger man. He told me that it was frustrating when most tailors stopped before his size and he had to pay higher prices. He believes it would be a cool venture that can help boost morale amongst plus size couples

l   Berman my uncle was a smaller man who gained a lot of weight over the span of few years. He understands the shift it went from having options readily available to you being exposed to a more limited set of options

4.  I learned about this new market that plus size men would prefer stores that tailored to their needs but not too expensive. They understand that formal wear requires more money but they would be willing to pay knowing they will find something they love. I was surprised how interested they were about the business opportunity, you would think most men hate the idea of shopping. I believe this new market is very attractive and I would be interested in pursuing it.